Wine list

A well-composed and structured wine list is of great importance to your hospitality business. Whether you offer four wines or a complete wine bible, our experienced sommeliers and wine specialists are ready to assist you in this as well.

CREATING A WINE LIST

A good wine list consists of more than just a good wine selection. A good wine list, no matter how big or small, is clear and understandable for both staff and guests. It ensures that guests order a second glass (or bottle) more quickly, that staff can easily upsell and that the return for the company is optimal. The psychology behind the layout of the wine list is therefore of great importance. Which wines do you place at the top of the list? In what order do you place the wines? How do you build up the prices? All this determines how good your wine list is and how well it sells.

With the help of our extensive taste profile concept , our sommeliers give advice on how to achieve this. Working with this concept ensures clarity for both staff and guests . In this way, we ensure that the turnover and return in wine increases by at least 20%.

PERSONAL ADVICE TAILORED TO YOUR NEEDS

Thanks to our experience in various hospitality businesses, we understand that a wine list is different for every business. The structure, wine selection, prices, your entire wine list depends on the type of business, your type of guests, the region where you are located, your business vision and the style of the kitchen. It goes without saying that our sommeliers always discuss this extensively before we give our advice.

Curious about whether there are areas for improvement in your wine list or do you want to have the list completely (re)compiled? Contact our sommeliers.

Read more about our staff training courses here ; to optimize working with the wine list and everything that comes with it.